InfoFi: The Information Financial Revolution of the Web3 Era

Recently, the concept of InfoFi has rapidly emerged in the crypto space. The leaderboard of the leading project Kaito has provided substantial returns for early participants, and the price of Cookie.fun surged after the launch of its new features. While industry leaders have begun to lay out their strategies in the InfoFi track, many are still pondering: What exactly is InfoFi? It does not trade in Bitcoin or Ethereum, but rather in the hard-to-measure "attention", "reputation", and even "event probability". Is this reliable? More importantly, how can ordinary investors profit from it? This article will delve into the core of InfoFi, offering insights for investors to grasp the next investment opportunity.

The Essence of InfoFi: Information is Asset

The core concept of InfoFi( information finance) is to convert hard-to-quantify non-price information, such as project popularity, account influence, proposal approval rates, etc., into tradable and priceable financial assets. It can serve as a new type of speculative tool, allowing market participants to speculate on the "information" itself; it can also become a powerful Alpha mining engine, helping investors capture early signals from a vast amount of information.

The rise of InfoFi is driven by technological advances and market demand:

• AI technology makes it possible to analyze massive amounts of data.
• The crypto market's ongoing thirst for new narratives and Alpha The trend of "popularity preceding price" is becoming increasingly evident.

For ordinary investors, the significance of InfoFi lies in:

• Reduce information asymmetry and make hidden information advantages explicit.
• Assist in discovering investment Alpha
• Small capital participates in big opportunities

InfoFi Landscape: Analysis of 12 Representative Projects

1. Kaito

Kaito is the proposer of the InfoFi concept and a pioneer in the field. Kaito Yaps supports applications like SocialFi through AI quantitative attention.

Participation method: Register Kaito Yaps, connect your X account and bind your wallet. Publish original, in-depth content and interact with high-reputation accounts to accumulate Yaps points. The top 1000 on the leaderboard will receive priority for project token allocation.

2. Galxe

Galxe has launched the community growth platform Starboard, which, combined with its task system, helps projects accurately identify high-quality users through comprehensive data analysis and AI sentiment analysis.

Participation method: 1) Publish high-quality content related to the Starboard cooperative project to accumulate Aura points. 2) Participate in tasks on the Galxe platform to accumulate loyalty points.

3. Cookie.fun

Cookie.fun is an AI-driven instant data dashboard that has launched InfoFi and introduced Cookie Snaps, dedicated to analyzing crypto projects and KOLs.

Participation method: Publish original content related to the specified project on the X platform to earn "snaps" points. Mention the official account, use popular tags, and maintain interaction and consistency.

4. Ethos Network

Ethos is an on-chain reputation assessment tool, known as the Web3 version of "Yelp." Its Ethos Market allows users to trade "trust votes" that are linked to specific profiles.

Participation method: 1) Improve reputation score: evaluate others, vote, or guarantee. 2) Participate in Ethos Markets: predict changes in others' reputation.

5. bam.fun

bam.fun is a decentralized platform for creators to monetize, allowing social media users to participate in brand marketing and earn income based on their real influence.

Participation method: Register with an X account and bind your wallet. Blue V accounts can directly participate in brand tasks; regular accounts mainly earn commissions through invitations.

6. Noise

Noise is an "Attention Share" trading protocol that allows users to speculate on project popularity trends, supporting up to 5 times leverage.

Participation method: After being invited, you can trade various projects' mindshare on the platform. Incentives have not yet been announced.

7. Wallchain

Wallchain is a Web3 AttentionFi ecosystem that assesses user influence through X Score, rewarding high-quality content and interactions with Quacks.

How to participate: Bind your X account, publish cryptocurrency-related content, and add specific tags or mention the official account. You can earn Quacks points by getting likes or shares.

8. MirraAI

MirraAI is committed to high-quality Web3 content curation, building an open and fair AI ecosystem through community participation.

Participation method: Connect your X account and follow the official account. Earn NLP points by creating and discovering quality content. Submit discovered content up to 5 times a day.

9. GiveRep

GiveRep is a SocialFi protocol based on Sui that converts user X interactions into on-chain reputation assets $REP.

Participation method: 1) Mention @GiveRep during comment interactions. 2) Publish original content and tag @GiveRep. 3) Join the loyalty program list and publish tweets about specified projects.

10. XHunt

XHunt is an AI-driven InfoFi platform that helps discover valuable KOLs and projects. Users can view influence rankings, investment and financing situations, and more.

Participation method: Review projects and KOLs to earn points and token rewards.

11. QuoteChain

QuoteChain rewards quality creators through "content mining." AI assesses content quality, and quality content can earn $QT tokens.

Participation method: Meet the requirements of blue V, number of fans, and account duration. Reply under the official tweet, and popular replies can receive $QT rewards.

12. DexCheck REP

REP is a content creation incentive platform launched by DexCheck, helping project teams accurately identify community supporters.

How to participate: Publish original and relevant content and clearly mention the project token name. Rewards are distributed based on the leaderboard ranking.

Retail Investors' Strategy for Participating in InfoFi

1. Content Creation Type: Users who are skilled in creation can continuously earn money through the write-to-earn project.

2. Direct Trading Type: Participate in information asset trading based on judgments of specific events or market hotspots.

3. Decision Support Type: Use InfoFi platform data as a reference for investment decisions.

4. Project Investment Type: Research the InfoFi track and select promising project tokens for investment.

5. Interactive Participation: Actively participate in testing and activities of emerging projects to strive for early airdrop opportunities.

Risk Warning

• Be wary of information overload, and avoid falling into a new "information cocoon".
• Focus on genuine interaction and community quality, distinguish false popularity.
• Maintain independent thinking, any information provided by InfoFi tools is for reference only.
• Carefully read the project whitepaper to understand the mechanisms and token economics.

The Industry Impact and Future Development of InfoFi

InfoFi provides a value monetization channel for mid-tier creators, but it has also raised concerns about content quality, algorithm manipulation, and other issues. In the future, InfoFi may have stronger synergies with fields such as DeFi, SocialFi, and AI.

• InfoFi + DeFi: Reputation scores may affect lending conditions; quantitative trading can use InfoFi data as signal input.
• InfoFi + SocialFi: Creators' Social Tokens can be priced more accurately through the InfoFi platform.
• InfoFi + AI: AI Agents can participate in the InfoFi market for information arbitrage.

For ordinary investors, understanding the essence of InfoFi, effectively using tools, and avoiding risks are essential to becoming smart "information prospectors" and discovering unique investment opportunities.