A Giant Company Merges with a 2 Billion Dollar Firm for Bitcoin: Principles to be Signed! - Coin Bulletin

Strive Asset Management will merge with Asset Entities (ASST) to establish the first publicly traded asset management company focused on Bitcoin (BTC).

Strive Asset Management, a firm with an asset management size of 2 billion dollars, is a company that provides digital marketing and content delivery services, while Asset Entities is a company that offers those services. The new company formed by the merger of the two will operate under the Strive brand and will continue to be listed on NASDAQ. This merger will bring a new player into the corporate Bitcoin investment space by adopting Michael Saylor's "Bitcoin reserve" strategy.

Strive stated in its announcement that it will adopt an innovative approach to manage and grow its Bitcoin assets. The company plans to use Bitcoin as a core capital accumulation target to create a long-term investment strategy with minimal dilution for common shareholders. Additionally, it was noted that the company will use a structure for raising capital that will be "implemented for the first time" by offering shares in exchange for Bitcoin post-merger.

Strive CEO Matt Cole stated that this structure offers significant advantages, especially during the period when Bitcoin rapidly appreciated in value, saying, "This merger will provide an opportunity to make Bitcoin investments in a tax-advantaged way," he said. He also expressed that the company’s post-merger goal is to grow through both equity and debt by increasing capital by one billion dollars.

Strive's strategy will offer investors risky investment opportunities based on Bitcoin through a public company without directly owning Bitcoin.