A First in Brazil! Fintech Company Made Millions of Dollars in Bitcoin Purchases! Here are the Details

The Brazilian fintech company Méliuz became the first publicly traded company in Brazil to adopt a Bitcoin treasury strategy by purchasing 274.52 BTC for 28.4 million dollars with the approval of its shareholders.

Brazil's First Publicly Traded Bitcoin Treasury Company Méliuz Acquires 274.5 BTC as Institutional Crypto Adoption Rises

This move positioned Méliuz alongside global pioneers like MicroStrategy and Metaplanet as an important turning point in corporate crypto adoption in Latin America.

Chairman Israel Salmen stated in a post on X, "Our shareholders largely approved Méliuz's transformation into the first publicly traded Bitcoin treasury company in Brazil."

The company bought Bitcoin at an average price of 103,604 dollars and currently holds 320.2 BTC. The value of this amount is currently over 33.3 million dollars. This strategy reflects Méliuz's intention to increase its long-term exposure to Bitcoin by using cash flow and capital market instruments.

The company emphasized its determination to establish a long-term digital asset strategy by stating in a press release, "The main mission of a Bitcoin treasury company is to accumulate Bitcoin in a way that will create value for shareholders."

According to Google Finance data, Méliuz's stock price has risen from $0.68 to $1.47, an increase of 116% since the first Bitcoin buy out on March 6. This increase reflects the performance of other companies that have early adopted Bitcoin reserves, such as Strategy ( formerly known as MicroStrategy) and Metaplanet.

Méliuz's statement came in the midst of the wave of crypto accumulation by companies. On the same day, New York-based DDC Enterprise Limited (DayDayCook) announced a Bitcoin treasury strategy, immediately buying 100 BTC and aiming to reach 5,000 BTC within the next 36 months.

As traditional finance continues to explore digital assets, companies are increasingly looking beyond Bitcoin. Some companies, including the US blockchain company BTCS, have signaled a broader transformation in treasury diversification by adding Ethereum and Solana to their balance sheets.

With the clarification of regulations in many countries and the increase in institutional confidence, Méliuz's move to accumulate Bitcoin signals a deepening trend. Bitcoin is becoming an institutional reserve asset not only in the US but also in emerging markets.