#Bitcoin 2025 Conference Opens#  

European Crypto Firm K33 Raises $6.2M to Launch Bitcoin Treasury Strategy

Norwegian crypto brokerage firm K33 has officially entered the growing club of companies adding Bitcoin to their balance sheets. The firm raised 60 million SEK (~$6.2M) through a combination of convertible loans, share issuance, and warrants, all dedicated to a bold new move: building a Bitcoin Treasury.

“Why wait for the government to build a Bitcoin reserve when you can build your own?”— Bull Jenssen, CEO of K33

🪙 Bitcoin as a Strategic Asset
With the current BTC price hovering just above $108,000, the raised funds could allow K33 to acquire up to 57 BTC. But this isn’t just about holding crypto—it’s about transforming their business model.

According to Jenssen, Bitcoin will be the “best-performing asset of the coming decade”. The company plans to leverage its BTC reserves to:

Offer Bitcoin-backed lending

Unlock new revenue streams

Strengthen its financial foundation

Forge strategic partnerships in the Nordic region

📈 The Financial Mechanics

45M SEK ($4.6M) came via interest-free convertible loans, maturing in 2028

15M SEK ($1.5M) came from a new share and warrant issue

If warrants are fully exercised by 2026, the raise could hit 75M SEK ($7.7M)

📉 Market Response
Despite the ambitious move, K33’s stock dipped by 1.96% on the day of the announcement. In contrast:

GameStop saw a 12% bump when it announced a similar BTC purchase (before falling later)

Blockchain Group (France) jumped 225% after revealing its own Bitcoin buying plan

🧑‍⚖️ Regulatory Pressure Mounts
As institutional interest rises, the regulatory gap in the U.S. continues to draw concern.

Former CFTC Chair Rostin Behnam spoke out, stressing that the crypto market remains unregulated:

Bitcoin and Ethereum are commodities, not securities, limiting SEC oversight

The CFTC lacks authority to regulate crypto spot markets without new legislation

Until then, both retail and institutional investors face ongoing risks of fraud and manipulation

💡 Final Take
K33's Bitcoin pivot isn't just about asset diversification—it’s a bet on the future of financial services built on top of decentralized money. As more firms explore similar strategies, expect the pressure on regulators and markets to intensify.

Whether this move positions K33 as a Nordic MicroStrategy or not remains to be seen—but the ambition is clear.