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KGeN: A Web3 solution for reshaping user acquisition in gaming
New Opportunities in the Gaming Industry: How KGeN is Reshaping User Acquisition
1. Introduction
In recent years, the gaming industry has surpassed the film and music industries in scale, but it is facing severe challenges. From 2023 to 2024, the industry is experiencing a wave of layoffs and consolidation, skyrocketing development costs, and significant reductions in investment. The distribution and dissemination of games have also become more difficult, making it hard for new projects to stand out.
Nevertheless, there are still huge opportunities in the industry. The purchasing power of the digital native generation will continue to drive market expansion. At the same time, the long-neglected global South market is experiencing explosive growth and will become an important incremental market for the gaming industry in the next decade.
This report will explore the latest challenges in game publishing, analyze high-growth opportunities in the Global South, and focus on KGeN, a blockchain-based gaming platform, assessing its potential to reshape the incentive mechanisms between publishers and players.
2. Challenges Faced by Issuance
One of the biggest challenges in the current gaming industry is distribution. Various factors make it more difficult than ever to successfully launch a game to millions of users:
The Web3 gaming market is relatively small, with about 6 to 7 million active wallet addresses interacting with over 3,000 on-chain gaming protocols. The surge of emerging networks and ecosystems has further intensified the competition for player liquidity.
Amidst numerous challenges, a group of Web3 companies is exploring new user acquisition models based on blockchain. Innovative incentive mechanisms and on-chain reputation systems may become potential avenues for these companies to gain a competitive advantage.
3. Opportunities in the Global South Market
The Global South is often seen as an underdeveloped yet highly potential gaming market. The region is characterized by:
The following are some characteristics of key markets:
India
Southeast Asia
Latin America
Africa
Middle East and North Africa
4. Introduction to the KGeN Platform
KGeN is a blockchain-based gaming platform that promotes user engagement between different games by utilizing on-chain and off-chain data, an incentivized task platform, and a decentralized reputation system.
The core of the platform is a decentralized player data network, using "Player Proof" ( PoG ) engine to create a cross-chain player reputation layer, providing publishers with a highly engaged target user group.
Main features of KGeN:
4.1 Grassroots Growth
The core of KGeN's growth lies in its grassroots tribes and the network of tribal leaders:
4.2 KGeN Play Incentive Participation
KGeN Play is the main interactive interface for users, providing reward tasks:
4.3 PoG engine
The PoG engine is a decentralized player rating system composed of five core pillars:
The current PoG engine contains over 270 million data attributes, covering more than 13 million registered accounts.
4.4 Token Economy
The KGeN economy consists of two core assets:
The oracle network will be an important component of the token economy, responsible for storing PoG data, calculating PoG scores, and submitting them to the blockchain.
5. Competitive Landscape Analysis
5.1 Web2 Advertising Technology Giants
5.2 Web3 Competitors
The advantages of KGeN are:
6. Future Opportunities
The key directions for the future development of KGeN:
7. Conclusion
KGeN has established a competitive growth flywheel, with a first-mover advantage in the Global South market. Future needs:
If the above goals can be achieved, KGeN is expected to become the preferred UA solution in the global South market and maintain long-term competitiveness in the Web3 UA field.