Meta restarts its stablecoin layout, focusing on cross-border payments for creators.

Meta explores stablecoin payment infrastructure, focusing on cross-border payments for creators.

Recently, there have been reports that tech giant Meta is re-exploring the integration of blockchain technology into its platform, with a particular focus on payment infrastructure based on stablecoins. It is reported that the company is in preliminary discussions with several cryptocurrency asset companies to assess the feasibility of using stablecoins for managing cross-border payments.

This initiative is mainly aimed at scenarios such as creator earnings payments on Instagram, and stablecoins are expected to provide a lower-cost alternative to traditional fiat currency transfers. Currently, Meta is still in the "learning and understanding" phase and has not yet determined specific stablecoin partners.

It is worth noting that this is not Meta's first attempt to enter the cryptocurrency space. In 2019, the company launched a stablecoin project called "Libra" (later renamed Diem), aimed at establishing a global payment network supported by multiple fiat currencies. However, due to regulatory pressure, the project was ultimately forced to cease.

Ginger Baker, the product vice president who joined Meta in January this year, is leading this new stablecoin project. Baker previously worked at the fintech company Plaid and is currently also a board member of the Stellar Development Foundation, responsible for overseeing the Stellar blockchain.

Meta's move comes at a time when the U.S. is seeking comprehensive recognition and regulation of stablecoins. Recently, several financial institutions have also shown interest in stablecoins. A large investment firm is testing a stablecoin, a payment giant plans to launch a fiat currency tokenization platform, and even a U.S. bank has hinted at launching its own stablecoin once the regulatory environment is clearer.

It is reported that Meta began engaging with cryptocurrency infrastructure companies as early as 2025, with initial discussions focusing on using stablecoins as a tool to reduce the cost of international payments. Multiple insiders revealed that the emphasis is on micro-payments, particularly the payment needs of content creators and digital freelancers operating across multiple markets.

Meta CEO Mark Zuckerberg recently acknowledged the failure of the Diem project at a conference, but also stated that although the company is often at the forefront of adopting new technologies, there are times when it has to re-enter markets it exited due to premature positioning or encountering resistance. This seems to hint at Meta's new attempts in the stablecoin space.

As cryptocurrency and blockchain technology continue to evolve, Meta's move may bring new opportunities and challenges to the creator economy on social media platforms. The industry will closely monitor the progress of this project and its potential impact on the digital payments sector.