Development of TG Ecosystem and Traffic Rise Strategy

TG Ecosystem Overview

As one of the fastest growing social platforms globally, TG's monthly active users have surpassed 950 million. Compared to other mainstream instant messaging applications, TG has a higher degree of openness, a well-developed functional infrastructure, and a close ecological loop. Besides developed countries, TG has a broad user base in emerging market countries such as the CIS region, India, and Indonesia. It is worth noting that the proportion of cryptocurrency users among TG users is not high, as it is often seen as a regular communication tool in many countries.

TG Function Ecosystem

The functions such as channels and stories in the TG ecosystem have become important infrastructure and rise methods for developers. The live streaming feature is similar to group live broadcasts and is suitable for event-related projects. The TG mini-program ecosystem is developing rapidly, covering a wide range of fields including ride-hailing, e-commerce, ticketing, and more.

However, the TG advertising system is not yet mature. The official advertising system currently only supports the insertion of graphic texts in channels and lacks precise targeting capabilities. To address this issue, third-party advertising systems have emerged, attempting to solve data-related problems through on-chain data, group performance, and other methods.

TG Traffic Rise Strategy

The potential of the mini-game market

The TG mini-game market has huge potential. It is expected that the penetration rate of TG mini-games will surpass Facebook in the future, coupled with the rapid rise of platform users, the mini-game market may usher in significant rise. In addition, the form of TG mini-games is still constantly evolving, and there is broad development space in the future.

Project Positioning and Market Selection

The TG project team needs to clarify the target market and user group. Positioning can be determined from two dimensions: geographical location and Web2/Web3. The CIS region is an important market for the TG ecosystem, not only because of the large number of users but also due to the high quality and engagement of users. Other regions, such as India, have the highest number of users, but the user value and penetration rate are relatively low.

monetization model

The monetization model of the TG project is evolving towards a hybrid direction. Due to the lack of a mature advertising system, the currently common model is a hybrid model that combines in-app purchases ( IAP ) with asset issuance.

rise strategy points

1. Compared to the traditional gaming industry, the TG project has low development costs and high return on investment.

2. Currently, there is a lack of mature paths for large-scale rise, and multiple attempts are needed.

3. Products should focus on adaptability rather than pursuing absolute excellence.

4. Consider users as rise partners, rather than just traffic.

5. The monetization strategy should be designed around the value feedback loop.

6. Social dissemination strategies include three aspects: product functionality, value chain design, and cultural attributes.

In the future, the TG ecosystem is expected to hold global community events to provide developers with more in-depth sharing on traffic rise and invite outstanding project parties to share practical experience.