Open Game Ecosystem: How B3 Addresses Structural Challenges in the Web3 Gaming Industry?

Key Points Overview

• The Web3 gaming industry has fallen into a slump after experiencing a speculative frenzy, with the closed ecosystem structure seen as a fundamental problem.
• A third-layer infrastructure project optimized for gaming is developing high-performance, low-cost customized infrastructure, and is building an open gaming ecosystem based on high interoperability to break through the structural limitations of the Web3 gaming industry.
• The vision of this project is not only limited to addressing the limitations of the Web3 gaming industry, but also aims to provide a new paradigm for the traditional gaming industry through a community-centered governance model, a cooperative rather than competitive inter-game model, and the expansion of virtual economic development.

Crisis in the Web3 Gaming Industry: Speculation or Innovation?

Web3 games were initially seen as a growth engine for the gaming industry due to the new possibilities brought by blockchain integration. However, contrary to early expectations, public interest has rapidly cooled, and doubts about its "innovative nature" continue to fester.

Data confirms this shift. The related search volume has continued to decline after the peak, and the trading volume of major tokens remains low.

Nevertheless, many builders still firmly believe that Web3 games will be revitalized. However, after the speculative wave recedes, public trust is difficult to rebuild. While the cryptocurrency industry finds new growth points through institutional adoption, the Web3 gaming industry is still seeking breakthroughs in stagnation.

Today, Web3 games stand at a critical crossroads: will they become a true vehicle for innovation, or will they fall into the final chapter of a speculative bubble? To move forward, the industry must confront its limitations and formulate a clear breakthrough strategy.

The Fundamental Limitation of Web3 Games: Closed Ecosystems

The core crisis of Web3 games originates from the closed ecosystem structure. Although it markets itself with openness and interoperability, reality often falls short. Blockchain technology theoretically allows users to own game assets and transfer them freely across platforms — this is precisely the core value proposition of the field.

However, the current Web3 gaming ecosystem presents a paradox: most games operate on isolated blockchain infrastructures, forming "walled gardens." This fragmentation dilutes the already limited user base and reduces liquidity, limiting the industry's growth potential. Game companies compete in a zero-sum environment, fighting over the "existing pie" rather than collaborating to "expand the pie," a dynamic that hinders innovation and drags down overall development.

To break the deadlock, Web3 games must break the closed structure and build an open and interconnected ecosystem. This requires moving beyond technical fixes and making a strategic shift from individual competition to collaborative growth, allowing developers, platforms, and communities to co-create value.

Some projects have begun to address this challenge. For example, a blockchain gaming infrastructure project has proposed the vision of "Open Gaming," aiming to solve interoperability issues from a structural level and provide fundamental solutions for the fragmentation of the Web3 gaming ecosystem.

Opening a New Era for Open Game Ecosystem

This blockchain game infrastructure project was created by a former employee of a well-known cryptocurrency exchange. While building the ecosystem, the team discovered a key limitation: the existing blockchain infrastructure could not support the high transaction volume demands of gaming applications, leading to the development of a high-performance, low-cost solution tailored specifically for games.

The project's ambition goes beyond optimizing throughput. After the mainnet launch in August 2024, the team will release the "Open Game Manifesto" aimed at addressing the structural issues of Web3 games. The manifesto advocates for maximum interoperability, making games no longer isolated islands, but rather components of an interconnected and open ecosystem.

The project's technological direction and grand vision have attracted the attention of top investors. The project has raised approximately $21 million in seed funding from several well-known institutions. As of May 2025, the project's chain has reached 6.9 million wallet addresses, with a total of over 300 million transactions, establishing its leading position in game infrastructure.

Open Game Level 3: Game Optimization Infrastructure

The third layer of the open game is the philosophical foundation and technical cornerstone of the project's vision, achieving two major goals through the concept of third-layer infrastructure:

First, develop high-performance Rollup infrastructure "project chain" to provide an optimized gaming environment.

Second, assist game companies in building horizontally scalable "game chains" based on project chains, maintaining interoperability while achieving independence.

Project Chain: High-Performance Rollup Infrastructure

The project chain provides infrastructure for game developers without the need for a dedicated blockchain. Built on a well-known second-layer network, it inherits the security and flexibility of the EVM stack, while achieving low-cost, high-performance transaction processing through an off-chain scaling solution based on Optimium.

This off-chain third-layer infrastructure is specifically designed to meet the needs of the gaming industry. While existing second-layer solutions improve general performance, they still face cost and throughput limitations when dealing with millions of concurrent gaming transactions. This challenge is akin to the traffic peak on a multi-lane highway — widening the lanes ( first layer ) helps, but congestion is still difficult to avoid.

The project chain addresses this bottleneck through a third-layer architecture specifically designed for gaming. By providing dedicated channels for game transactions—similar to bus lanes on a congested highway ( third layer )—high throughput and cost efficiency are achieved.

As of July 2024, the transaction cost for a single transaction on the project chain is only $0.001, significantly lower than Ethereum's Layer 1 at ( $0.34 ), a certain Layer 2 network at ( $0.017 ), and even Solana at ( $0.004 ). This enables developers to reliably and efficiently operate chain games, eliminating cost friction.

Game Chain: A Customized Infrastructure with Independence and Scalability

The project team provides internal toolkits and technical support for companies developing "Game Chain" based on the project chain. This model is similar to a network of independent hotels connected through a global reservation system — game companies maintain autonomy while achieving seamless interoperability within a larger ecosystem.

These game chains adopt a central radiation architecture: a certain second-layer network acts as a central hub, with project chains and various game chains as radiating nodes. This structure allows each game to operate in an independent high-performance environment while maintaining cross-chain connectivity and shared infrastructure. The project extends the "super chain" concept to the third layer, providing a scalable framework that enables assets and interactions to flow freely between chains without sacrificing sovereignty.

Developers can add functionality chains on demand, similar to designing microservices. For example, setting up a dedicated chain for high-traffic NFT transactions to avoid the "noisy neighbor problem" where the load of one function affects the overall performance of the infrastructure.

Currently, four game studios are building a game chain, forming the early pillars of an interconnected and open gaming ecosystem that supports project infrastructure.

( On-chain Gaming Platform

The project's first front-end client provides a user-friendly entry point for blockchain games. This platform allows users to experience blockchain games without requiring specialized Web3 knowledge, and it offers developers easy tools for deploying and managing blockchain games.

)# User-friendly design: seamless onboarding experience

Users can register with just an email or phone number. The platform supports a global account model that integrates social logins, EOA wallets, and smart wallets. The guest mode allows for instant gaming without login, significantly lowering the entry barrier.

To enhance usability, the platform uses proprietary account and chain abstraction technology. This feature allows users to instantly access cross-chain assets through a single login account—without the need for bridging or exchanging, providing a smooth experience similar to Web2, enabling blockchain games to reach mainstream users.

In addition to games, the platform also serves as a social hub to promote player interaction. The "Play-to-Win" real-time tournaments support an immersive experience through the coexistence of competition and cooperation, with all game processes and rewards recorded on-chain to ensure transparency.

![Open Game Declaration: How B3 Solves Structural Issues in the Web3 Gaming Industry?]###https://img-cdn.gateio.im/webp-social/moments-e22c049abf238482b068637279d7aa9b.webp###

(# Developer-friendly release platform: Web-based game launcher

The platform also serves as a publishing platform, providing a web-based game launcher for easy deployment and management of blockchain games. Through this platform, developers can implement token gating ) to restrict access to specific token holders for key blockchain functions such as ###, as well as a task system based on on-chain activities.

In addition, the platform provides operational tools such as game reviews, leaderboard management, and notification functions, allowing developers to focus on game design and content creation rather than backend infrastructure.

Assumption: The future of the gaming industry that the project will open

The open gaming vision of this project brings new possibilities not only for Web3 games but also for the entire gaming industry. Although the traditional industry has developed for decades, it is still constrained by centralized decision-making and closed economic structures. The project aims to break these limitations by building a more open, interconnected, and community-driven ecosystem, paving the way for innovative new paths.

( Has the decision-making power in game development shifted from publishers to the community?

In traditional games, large publishers control core decisions, limiting the diversity of development and creativity. Studios often rely on commercially validated remakes or sequels instead of investing in new IPs, leading to a stagnation of innovation.

The project will provide an alternative model through tokenized community governance. By using the project tokens, the community can vote directly on the gaming projects, and selected works will receive development funding through grants.

This model allows game development to more transparently reflect the interests of players rather than publishers. Similar successful cases include "Pillars of Eternity" gaining community support through Kickstarter, or "Stardew Valley" reviving the farming simulation genre as an independent game outside commercial constraints. The project aims to create a growth space for original player-driven creativity that is not restricted by top-down market logic.

Ultimately, the project's vision for open gaming goes beyond technical interoperability, introducing a more transparent and inclusive governance structure that empowers the community to shape the development direction, injecting new vitality into the gaming industry.

![Open Game Declaration: How B3 Addresses Structural Issues in the Web3 Gaming Industry?])https://img-cdn.gateio.im/webp-social/moments-ef20330ad8e73f441b5b0096b034a1ee.webp###

( Is the gaming industry shifting from competition to collaboration?

The traditional gaming industry has structural inefficiencies—most notably the isolation of user data. This fragmentation makes precise targeting and cross-platform marketing difficult. Coupled with rising user acquisition costs and declining marketing efficiency, companies face severe challenges.

In contrast, the project introduces a global state system that aligns with the vision of open gaming, allowing user data, achievements, and assessments to be recorded and shared across all game chains. This shared infrastructure supports more precise and effective marketing.

This project proposes various collaborative modes based on high interoperability. The "shared incentive" model encourages games to jointly expand their user base through cooperation, replacing exclusive user competition. For example, if a user from Game A purchases items in Game B, Game A will receive a portion of the revenue as a referral reward.

The "shared liquidity" model bridges project tokens or other underlying assets to realize game tokens.