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Kaito: The Rise of Web3 Information Financial Ecosystem and the Exploration of Attention Tokenization
Comprehensive Analysis of Kaito Platform: Information Financial Ecosystem and Attention Tokenization
1. Overview of the Kaito platform
Kaito is a Web3 information platform aimed at solving the problem of information fragmentation in the crypto world. The platform collects and organizes information from various data sources in real-time through an AI-driven search engine and information network. Utilizing large language models and semantic understanding technologies, Kaito transforms unstructured information into instant insights, including features such as sentiment analysis, keyword tracking, and narrative context mining.
The platform also introduces the "attention tokenization" mechanism, quantifying the real influence of users in publishing content on social media, incentivizing the community to create and share high-quality information, and promoting a fair and transparent information financial ecosystem. Kaito was founded in 2022 and completed two rounds of financing in 2023, raising a total of $10.8 million.
2. Kaito Connect and Yaps Points System
To encourage community participation and reward valuable information contributions, Kaito has launched the Kaito Connect network and the Yaps points system. The Yaps program is the core incentive mechanism of the platform, encouraging users to publish high-quality crypto-related content on social platforms. The system evaluates post quality, interaction depth, and content relevance through AI, rewarding genuine high-quality contributions.
Participants are called "Yapper", and the points obtained can be used for:
Yapper Ranking and Launchpad
Kaito has built a content incentive and project selection mechanism through the Yapper leaderboard and Launchpad. The leaderboard includes an overall ranking, an AI topic ranking, and dedicated rankings for each project. Each specific crypto project also has its own project leaderboard, divided into two phases, aimed at identifying and rewarding core opinion leaders and supporters.
The community can vote through the Launchpad to decide on new projects to be listed. Those holding Yap points or Smart Followers can participate. Voting methods include Yapper voting and Holder voting. Through the Launchpad, users can participate in project support while creating opportunities to compete for their Yap points.
Kaito Connect
Kaito Connect is an AI-based InfoFi information network that facilitates information sharing and transparency. Any user can participate and share cryptocurrency-related information to receive corresponding value shares. The network consists of four types of participants: creators, ordinary users, brands, and platforms, and it strives to fairly distribute rewards among these four parties.
3. The Acquisition Mechanism of Yaps
1. Yap Points Calculation Rules
Kaito's Yaps system focuses on the quality of posts rather than quantity. The algorithm uses large language models to understand multilingual content, filter out junk content, and reward insightful posts. Factors considered include:
2. Ways to obtain Yaps points
Points are largely dependent on interaction signals from high-influence accounts, especially high-quality social behaviors such as comments and citations, to verify content value.
Method 1: Deep Interaction Strategy
Actively comment on tweets from high-impact accounts to express your views. Reply to tweets about popular projects to increase the value of interaction. Attracting the attention of high-impact accounts can also earn you corresponding points.
Method 2: Write in-depth content
Focus on writing in-depth content for the weekly leaderboard projects, then @ the project parties and Kaito to earn Yaps and potential project party rewards. Ordinary users can also enter the leaderboard and receive corresponding rewards by posting high-quality tweets and opinions.
3. Kaito voting mechanism
The voting mechanism revolves around the Yapper Launchpad, distributing influence through holding and participation behavior. Voting is divided into Yapper votes and Holder votes, with the latter accounting for 75%. Voting power is calculated based on the number of holdings, holding time, duration of voting, and system dynamic multiplier, encouraging long-term locking and stable support.
4. Popular Activities
1. INFINEX
The INFINEX event is conducted seasonally, with a total prize pool of approximately $6 million in equivalent rewards. Users participate in point competition through content creation and invitation mechanisms to earn rewards. The points and reward amounts allocated each season gradually increase, and the top players can receive substantial rewards. Participation methods include posting relevant high-quality content and recommending real users to use the platform.
2. Huma Finance
The Huma event is divided into three seasons, with a total prize pool of approximately $2.3 million. Participants must produce high-quality Huma-related content on social platforms and rank in the top 500 to share in the Token rewards. Additionally, ecological users can share extra Token rewards by remaining active in specific areas and holding a certain amount of Tokens or NFTs.
3. Newton
The total prize pool for the Newton activity is approximately 0.75% of the total Token supply. Users can earn rewards through content creation, referrals, and community interaction, and a community milestone bonus mechanism and identity weighting are introduced. Participation methods include publishing original content, referring users to register and use, and participating in social media tasks. When the total number of activated agents in the community reaches a specific node, the reward pool will increase accordingly.
4. LOUD (ended)
LOUD has sparked a lot of discussion on the Kaito platform. Its operating mechanism is to obtain attention value through users publishing relevant content, and the system generates a leaderboard and allocates token transaction fee income based on this. During the project's early stage, the financing threshold was relatively low, and after launch, the price surged, but subsequently, it saw a significant correction due to concentrated token releases and a lack of sustained narrative support.
V. Conclusion
Kaito provides KOLs with the opportunity to amplify their influence and generate revenue through its innovative information ecosystem, while also enabling project parties to more accurately identify key creators and design interactive mechanisms. Although ordinary users also have the opportunity to participate, the overall operational threshold is relatively high, requiring a continuous investment of time to manage accounts. Compared to the past methods of participating in single project test networks or trading to acquire airdrops, the Kaito model presents higher costs and participation difficulties for retail investors, with more incentives geared towards long-term content creators.