Since the beginning of this year, the home furnishing industry has been associated with negative keywords such as falling from heights, detention, and insolvency, which has left the upstream paint industry feeling heavy-hearted.

The founder of Red Star Macalline, Che Jianxin, sold his controlling stake and was detained by the supervisory authorities; Liang Home was in debt and its founder, Zeng Yuzhou, fell to his death; Wang Linpeng, the founder of Juran Home, chose to jump from a building for relief just 3 days after being released from detention; Liu Bing, the founder of Fusengmei, was also detained... Now Gujia is in trouble too.
On August 5, 2025, Gu Jiangsheng, the legal representative of Gujia Group Co., Ltd., had a new enforcement record added, with the enforcement amount reaching 1.092 billion yuan. The executing court is the Intermediate People's Court of Foshan City, Guangdong Province. According to Tianyancha, this is the seventh time Gujia Group has been listed as the person subject to enforcement, with a total enforcement amount of 3.038 billion yuan.

He Jianfeng is the only son of He Xiangjian, the founder of Midea Group. This Midea prince is unwilling to take over Midea; instead, he established his own business and spent 10.299 billion yuan to acquire 29.42% of the shares of Kuka Home, becoming its actual controller. Since taking over, Kuka's stock price has dropped from 36.72 yuan/share to the current 26 yuan/share, resulting in an unrealized loss of nearly 30%.
Midea's Prince He Jianfeng
Gu Jiangsheng is a physical education teacher at Zhejiang Shuren University. He resigned from his public service job in 2000 to take over the family business and founded Gujia Home in 2006. The company went public in 2016 and became a leading enterprise in the domestic soft furniture industry, making multiple appearances on the Hurun Rich List.
Gu Jiangsheng, who made it to the rich list, has become a bit arrogant. In 2018, he declared a sales target of 100 billion and embarked on intensive mergers and acquisitions both domestically and internationally.