Forward the Original Title‘cript Network (SCPT) 推动去中心化的娱乐革命，如何打破传统电视机制并突破一亿以上用户数？’

With the emergence of the YouTube online video platform, the traditional TV industry has been stagnant for a long time. Decreasing audience engagement, declining advertising revenue, intense competition from multimedia platforms, shifts in audience demographics, and rising production costs have all significantly impacted traditional TV due to the emergence of new media. Subsequently, market interest shifted towards streaming platforms like Netflix and Amazon Prime. These platforms also leverage AI to analyze audience preferences and viewing habits, offering personalized content recommendations.

In a decentralized architecture, how will the video ecosystem be structured? Script Network has introduced the L1 open-source live video platform with Script TV at its core, enabling viewers to earn on-chain and off-chain rewards by watching videos. Script TV is the pioneering live video platform that enables viewers to earn rewards while viewing content. It incorporates the Web3 economic business model into the conventional entertainment experience, enabling users to earn rewards simply by watching program content on Script TV. SCPT token rewards are provided on the blockchain.

Script Network goes beyond just Script TV; the entire network is dedicated to rewarding users, reshaping crypto advertising (facilitating easy promotion of crypto/NFT projects through the platform), gamifying the reward system (earning rewards through content viewing, engaging in interactions, and enhancing users’ NFTs), and providing solutions like extensive decentralized video storage (helping Web2 companies cut costs by over 80%).

NVIDIA Collaboration: Customized Content with AI

Just towards the end of last year, Script Network announced its membership in the NVIDIA Inception Program. This program involves NVIDIA handpicking exceptional new startup teams from various sectors with global market expansion potential, offering resources, guidance, and support through NVIDIA’s marketing, business teams, AI technology, and computing capabilities to facilitate the promotion of projects in the international market.

This collaboration signifies an important milestone for Script Network, indicating that the era of artificial intelligence technology entering the live video market has arrived.

Nowadays, when we switch on the TV at home, we often find that most programs have a similar design and layout, making it challenging to cater to individual audience preferences. However, with Script Network, utilizing cutting-edge AI models like TensorFlow and RNN, proactive analysis of users’ preferences and frequently viewed content attributes can be conducted to recommend channels and programs tailored to each viewer’s taste. Furthermore, AI-powered Adaptive Bitrate Streaming (ABS) technology can dynamically adjust video quality based on network conditions, device performance, and other factors, ensuring each user receives the optimal viewing experience. Additionally, AI functionalities such as live event analysis and trending topic identification will assist Script Network in continuously optimizing its content offerings.

In addition, Script Network has created a Video Delivery Network (VDN) comprising over 150,000 lines of code. VDN serves as a specialized network infrastructure for video content transmission, efficiently encoding and swiftly distributing video data to global nodes. It dynamically adjusts the transmission strategy based on users’ geographical locations and network conditions, ensuring a seamless and high-quality video viewing experience for users.

With more than 200,000 users and over 2 million minutes of weekly viewing time on the platform during the private beta phase, Script Network recognizes the importance of constructing a high-performance, scalable Video Delivery Network (VDN) as a crucial infrastructure to support their services. Consequently, the team dedicatedly crafted 150,000 lines of code to finalize the VDN development, indicating the platform’s possession of an independent and manageable VDN. This advancement significantly enhances the platform’s content transmission efficiency and user experience.

Earning Rewards While Watching Videos: Diversified Models Boost Revenue

As previously mentioned, Script Network‘s foundation lies in its innovative watch-to-earn model. Viewers receive $SCPT, the network’s native token, as rewards for engaging with content. Each minute watched, every comment, and interaction presents an opportunity to earn. Additionally, Script Network implements a dual-token system within its ecosystem, with $SCPT serving as the governance token and $SPAY as the transaction or gas token. Within this structure, users can acquire NFTs (referred to as Script Glasses) to access the platform’s viewing and monetization features. These Glasses allow users to earn $SPAY tokens as rewards for watching content on the platform.

$SCPT stands out in the governance realm, with Script TV expanding its governance functionality to encompass content management on the platform. This capability empowers $SCPT token holders to shape the content broadcasted on the platform, fostering a decentralized and self-governing media landscape. This direct user involvement in content governance is a distinguishing feature of Script TV, aligning closely with the decentralized ethos of Web3.

Furthermore, Script TV has introduced innovative uses for its native token in the advertising sector. The platform’s advertising protocol mandates that all advertisers, regardless of whether they are from Web2 or Web3 brands, entities, or projects, conduct transactions using the $SCPT token. As a result, brands seeking to showcase ads on the platform must acquire $SCPT tokens from the market and utilize them for payment towards ad placements.

As Script TV’s user base expands, advertising demand is bound to increase accordingly, driving up the demand for $SCPT tokens. This mechanism creates a practical and sustainable business model for the existence of tokens.

Within the Script Network ecosystem, diverse approaches are employed to generate revenue streams on both the consumer-facing (C-side) and business-facing (B-side) fronts. These methods encompass earning revenue from original content, advertising, paid channels, NFT markets, and on-chain transactions.

The integration of these diverse revenue streams not only strengthens Script TV’s financial framework but also bolsters the platform’s financial stability, increasing its appeal to investors and stakeholders. Script Network boasts a higher market valuation compared to its counterparts and has emerged as a premier blockchain streaming platform for licensed advertising. With over 300,000 followers on social media, notable brands like McDonald’s and Mercedes-Benz have chosen to advertise on the platform, further enhancing its attractiveness to investors and stakeholders.

Redefining Audience Interaction: Challenging Theta TV

The Script Network team comprises dozens of members with over a decade of experience in media, content, and finance, hailing from reputable companies like Oracle, Deloitte, and BBC. The founding team has previously established two eight-figure companies, one of which was successfully sold, while the other operates as an NFT brand generating over $10 million in revenue.

Over the years, the team has accumulated extensive expertise in the crypto and media sectors, fostering collaborations with over 30 global entities, including Disney, FIFA, EA Sports, Paypal, and Nike.Script Network‘s ability to engage across multiple markets is attributed to its strategic positioning. Apart from targeting the $2.5 trillion TV and film market, the project is also positioned in the $45 billion Content Delivery Network (CDN) and the $18 billion Fast-Advertised Streaming Television (FAST) markets.

At Script Network, our primary objective is to revolutionize the way viewers engage with live video content. Traditional television has long been a staple in the lives of billions of individuals, providing us with valuable insights into the vast potential of AI in enhancing audience experiences, optimizing content, and delivering top-notch film and television quality. In essence, Script TV’s foray into the video streaming industry on a blockchain platform signifies a significant paradigm shift for both sectors. We are prepared to challenge established players like Theta TV.

Disclaimer：

1. This article is reprinted from [Chloe]. Forward the Original Title‘cript Network (SCPT) 推动去中心化的娱乐革命，如何打破传统电视机制并突破一亿以上用户数？’.All copyrights belong to the original author [Chloe]. If there are objections to this reprint, please contact the Gate Learn team, and they will handle it promptly.
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