Norma Chu, founder of DayDayCook (DDC), has incorporated Bitcoin into the company’s balance sheet by securing an initial strategic reserve of 100 BTC. This makes DDC the world’s first female-led company to establish a strategic BTC reserve. This article outlines DDC’s full trajectory—from content creation and entrepreneurship to public listing, and now to Bitcoin treasury strategy—while exploring Bitcoin’s transformation from an outsider to a mainstream asset class. Two unconventional narrative outliers use authentic conviction and a long-term perspective to challenge and influence the mainstream financial system.